Leadership and your Personal Brand
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Employees complaining about their bosses is nothing new - it has been happening long before you became a leader, and it will continue long after you are retired. Here's the good news: some of you are being talked about POSITIVELY. (Not all of you, but some of you). It may go something like this... "Sweetie, guess what happened at work today? Tom, my boss, came to my area. He told me what a good job I was doing, and thanked me for my work on the project." The above conversation will only take place if you work on your personal brand. You can control the message that you send out about you! Or put another way, you are the president of you. Ask yourself what you think your employees say about you when you are not around. If it's not good, it's time for you to start taking back your brand, and you can do that through a variety of techniques.
No one controls your personal brand but you! Make sure that the way you walk, talk, speak, act and lead is consistent with who you are and how you want to be thought of... Good luck enhancing your personal brand this week! - Pete |



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